10 Essential Differences between Content Marketing and Blogging

[fa icon="calendar"] 31 Mei 2019 / by Duma Ambika

Many people think that writing a blog post about the specific product they use equals to content marketing. While “blogging about products” and “marketing” seem similar, they bring different results. You must know the differences before deciding to plunge into business.

Blogging VS Content Marketing

Content marketing is not just about writing a product review post occasionally. It is continuous, time-consuming, strategic, and requiring serious capital. They are the reasons why content marketing results in thousands of Rupiah of revenues, while blogging tends to give smaller, less-steady profits.

It does not mean that blogging for profit is wrong. You need to understand the difference between serious marketing and paid (but personal) blogging.

10 Important Differences

Here are the differences you must notice between marketing and regular blogging.

1. Deep keyword research

Keywords are vital in reaching maximum online engagements. A blogger often writes as they like, and perhaps only use the most basic keyword combinations. Content marketing requires you to conduct serious keyword research, using tools that provide relevant, most popular keywords.

Content marketers must also find the most popular and ideal keywords among their findings. They must curate their contents based on those keywords, and not repeat them in the next ad campaign.

2. Studying competitors

Marketing requires you to study competitors seriously. You need to list all the competitors, measure their marketing power, and researching the keys to their success. You must present the results in infographics, surveys, and other tangible reports. These study results will also become objects for evaluations.

Regular bloggers may also study competitors, but it usually only touches the surface. Most personal bloggers also don’t like to conduct serious research.

3. Studying data analytics

Data analytics are important parts of marketing research. Serious marketers will study aspects such as traffic trends, customer churns, visitor numbers, and other data to create the most effective marketing strategies.

Bloggers often don’t have deep concerns about such things. Even if they look at the data analytics, they often touch the surfaces.

4. Slow but steady networking

Many bloggers build networks hastily by bombarding other bloggers with offers. In content marketing, the most important thing is building trust and reputation first. They become important when it comes to building connections with other potential bloggers, business owners, and even public figures.

5. Optimizing the contents for SEO

SEO is still an important tool in building traffic and reputation. Personal bloggers often don’t pay much attention to SEO or apply the most basic strategies. Content marketers invest more in SEO. They often use tools to improve posts.

Tools like Yoast inform content marketers whether a post is SEO-friendly or not. The tolls will detect the contents and give suggestions, such as adding meta descriptions, inserting the keyword in the image, or creating the perfect length for the title.

6. Scheduling marketing contents regularly

Bloggers may feel satisfied with occasional posts. Content marketers need to schedule posts regularly to engage readers. However, if you repeatedly share your contents, readers will feel that you “sell excessively.” The key is to make scheduled posts, which consists of interesting contents from other sources and your original posts.

For example, don’t hesitate to share links from other reputable websites (preferably your marketing partners). Retweet or repost popular old contents if necessary and do it in regular intervals. Share your original contents between these pots.

7. Making viral but relevant contents

Regular bloggers often jump on viral things to increase traffic. Serious content marketers must do this while keeping their posts relevant. Remember, “viral” does not always mean the most current pop culture products. It can be something so popular, and it gets high engagement.

For example, you may write a writing guide with real interview results from popular local authors. Or, you can visit several successful home business owners in your region and make short profiles about them. Use engaging photos and illustrations to make your post interesting and shareable.

8. Creating editorial calendars

Serious content marketers have posting plans for several weeks ahead. These editorial calendars are designed to promote future products. For example, if you plan to promote a certain new product in three months, you must make the editorial calendars now. Build several contents that build up to the actual promotion day.

Personal bloggers usually don’t have editorial calendars. They may plan “upcoming posts,” but not in specific, goal-oriented details like content marketers.

9. Adding call to actions

Call to actions (CTA) exists at the end of good marketing posts to inform readers what they must do next. Personal bloggers often neglect this part or not giving it good thought. Content marketers not only add CTA but also design the best CTA terms to invite customers without looking like they are “selling.”

10. Optimizing social media

Content marketers rely on social media as much as on contents. Unlike personal bloggers, marketers craft their social media as “trusted, reliable, smart” information sources. Have multiple social media accounts, get active, and build connections with another similar blog/website owners.


Content marketing requires a specific strategy that personal bloggers often don’t think about. Start using the right strategies if you aim for proper marketing.

Topics: content marketing

Duma Ambika

Written by Duma Ambika