Using social media to improve marketing strategy is no longer a "niche" strategy. Every marketer and business owner needs to create a detailed strategy in managing social media accounts. You cannot just post contents regularly anymore, because it will drown you among the competition.
The key is to create a to-do list for managing social media accounts. Whether you use Facebook, Twitter, Instagram, or Snapchat, each account must receive the same treatment. Here are several pointers to manage social media accounts for your business.
1. Decide Digital Marketing Goals with Social Media
Each social media has unique characteristics. Make sure you create a set of goals from using these accounts. You may want to improve brand awareness, encourage sales, or drive the traffic to your website. Have a clear marketing goal for each social media to create management strategies.
2. Develop A Social Media Strategy
Based on the objectives you have decided, the next thing you need is to have a detailed social media strategy in place. This strategy should then record what you need to do to achieve these set objectives and be followed as a guide to run your social media management activities.
3. Insert Your Brands into Social Media Presence
Marketing strategy requires business owners to insert their brands and invoke familiarity among customers. You must do the same with social media accounts. Use your brand and logo as the main identities in the social media profiles. The cover images must display your main products, services, or selling points.
4. Create A Monthly Calendar
Try to use some structure to your social media management activities by using a monthly plan. List what you want to post in a month including when you want to post each of them. Making this kind of plan will help you make sure your posts are consistent, while it's also a great way to double check for any spelling or grammar mistakes before your posts go live.
5. Scheduled Posts in Advance
Social media accounts for business must have consistent posts and engagements. Scheduled posts help you to create consistent, structured social media appearances. Make monthly plans with detailed posts that you (or your team) create in advance. Check for grammatical errors, facts, sources, and sensitivity factors before putting them on schedules.
6. Follow Relevant Conversations
Corporate social media must be aware of current conversations. You can follow keywords that are relevant to your business to see the current trends in your industry. A feature like Twitter's Trending Topic informs you about the current happenings that may be outside your field, but you can use it to start a conversation.
Remember, you must be wise when responding to current conversations and trends. Companies must be more sensitive when the trend arises from a tragedy or negative mood. You can use tools such as Sprout Social, TweetDeck, and Hootsuite to follow the current trends.
7. Respond to Questions and Comments
Social media users love personalized responses from brands, even if your standard answers are default. All business owners should have "standard responses" for general questions, which they can turn into automatic templates. However, you need to inject a certain level of a personal tone.
If there are questions outside the general lists, you can answer with a more personal tone. This is the reason you should employ a social media admin.
8. Set Budgets for Advertising
Make use of social media advertising to increase your engagement and traffic. Facebook, Instagram, and Twitter have advert features with flexible options and quite effective results. Create budget standards for each social media account every month and increase accordingly when your business grows.
9. Monitor and Maintain the Followers List
The numbers of followers indicate the level of recognition and perception your business gets. However, you must also consider specific followers, such as partners, loyal customers, influential writers and bloggers, market experts and leaders, and many more. Their posts and updates will help you with reading the market.
Many social media accounts have features to “group” specific followers into lists. Create themed lists to see the posts of important followers first as your priorities. Use Hootsuite and other follower management tools to engage better with them.
10. Conduct competitions: Quizzes, Polls, and Contests
Quizzes, polls, and contents improve the engagement level and keep your followers excited. Polls and quizzes are also great tools to “read” the field and public sentiment/preferences. Contests can also be opportunities to introduce new products by making them the prizes.
11. Follow Social Media News and Developments
The social media industry is a dynamic field. Any changes social media companies experience can affect your business. For example, specific changes in the system may change the algorithm and affect your brand exposure. Follow the official social media accounts and newsletters to get quick news notification.
Finally, make sure you create a monthly report for social media engagements. Write down specific ups and downs that happen in a month. Include important changes that may affect your business. This report helps to improve your future social media strategy and keep up with the changing marketing trend.
Tight social media management helps to support and develop your brand. Follow these steps to create a strong management strategy.