You can build a wonderfully rendered website with a stunning user interface, but you won’t get anywhere if you’re not applying Search Engine Optimization for your website. Poor SEO means that fewer prospects will find your website on the internet, and this is something you don’t want to happen. Having your website rank on the first page for the keywords of your choice should become one of your digital marketing focuses.
SEO algorithm and its requirements keep transforming in every year. Keeping up with the latest developments can be difficult. But if you want your website to rank higher and get the traffic, you have to always catch up. Winning the competition in Search Engine requires discipline and consistent efforts in a lot of aspects of your website. Google is extremely objective when it comes down to things like sitemaps, alt tags, and keywords.
When you have just launched your website, you’ve got to go the extra mile to rank better. A page that ranks in the top 10 is usually over 2 years old; only a few of them are less than 1 year old. However, if you do things correctly, you still have a chance to rank. You can do the following steps to boost your rank position:
1. Run SEO Audit and Optimize Your Website
Run SEO audit to find flaws inside your website and fix them immediately. Make sure you’ve already had a sitemap that list the pages on your site along with brief descriptions of the pages that contain keywords. Build clear text links to all parts of your site. Weak website structure and information architecture ruin your chance to rank higher. Making it difficult for your audience to navigate your pages is the same as forbidding Google to crawl your website.
Other than that, you also have to create an attractive Meta Description for your site. Make sure your pages have a URL which can easily be reached and crawled by Google’s bots, and don’t forget to ensure all your images have alt text.
Pay attention to your website security and don’t get it flagged as not secure. The flag signal will affect visitors’ perception of your site and potential search engine ranking. Make sure you have enabled SSL security on your website.
You can always modify these goals when problems occur during the course of your implementation. Start with a few important goals first and jump to the process. It’s better than spending too much time trying to predict what’s going to happen. Your goals should evolve constantly for better results.
2. Publish Useful & Relevant Content
Quality content is the number one driver of your search engine ranking. It increases site traffic, which improves your site’s authority and relevance. If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer. If your content is static, old, or out-of-date, your visitors will most probably go away quickly and never come back.
There are various types of content, and you can always choose ones that suit your business. They can be articles, e-books, videos, infographics, slideshows, music, comments, reviews or even podcasts. Make sure you optimize the pages where your content exists.
Identify and target a keyword phrase for each page. Think about how your readers might search for that specific page, then repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
Keep one simple rule in mind if you want your content to rank better than your competitors’: Always create better content than the one that ranks above you.
3. Optimize Your Website for Mobile Experience
More and more users are accessing website through mobile devices. Letting your website run without mobile optimization will affect user experience. This is why Google has started to penalize sites that are not mobile optimized by bumping down their website ranking in search engine.
Things to look at when optimizing your mobile experience include the site’s responsiveness to automatically resize to fit the device, suitable font size for readability on a small screen, accessibility, and ease-of-navigation. You also need to ensure that essential content isn’t hidden by popping ads.
4. Improve Page Load Speed
You must continuously monitor and improve the speed of your website and its mobile experience. Slow page load speed will make your visitors leave the page and doom your SEO efforts. Use speed test tools like Google PageSpeed that can help you set the standard performance.
Don’t forget to enable browser caching so returning visitors don't have to load all page components the next time they visit your website.
5. Work on the Links
Both internal and external links have a critical influence on how your website ranks. Building a backlink surely needs different levels of effort and time, but you can always begin with optimizing your on-page link.
First of all, don’t ignore broken links and fix them if you want to create an ideal user experience. By running a crawl on your site with tools, you can easily spot the 404 errors and fix them.
You can make your page rank faster by linking the other pages on your website to your main page that contain the optimized keywords. Use the exact match anchor text (the one that matches the keywords of the page being linked to) and don’t abuse it by being too spammy. Linking out to well-respected authority sites will also improve the relevancy of your content and improve your website ranking. However, don’t use too many outbound links as they can distract the users from your content.
The above 5 steps are simple but very important to improve your website ranking. After doing all of the improvements, you’ll be happy with the result. And finally, keep track of your website ranking by using trusted ranking tools like Google Toolbar and Alexa. Good luck!
We hope you find this post useful. Apart from SEO, if you’re looking for seamless digital marketing services, please get in touch with us, and we’ll be happy to help.