Even after applying the best strategies, your digital marketing tools can still encounter problems. Your SEO efforts might fail to meet the expectations. You probably receive complaints about the low degree of user experience (UX). Auditing your website on a regular basis is important to spot these problems earlier.
The Benefit of Website Audit for Digital Marketing
A website audit means checking every element in your website to find issues. The goal is to eliminate factors that can reduce traffic, block search results, and ruin user experiences. You can do it by installing audit tools or programs.
The most popular audit tools include Google Analytics, Google PageSpeed Insight, SEO Spyglass, SEO Powersuite, Yoast SEO or other WordPress audit tools, Google Search Console, and Google Mobile-Friendly Test Tool. Grammarly and Readable help in improving the UX points in your content.
Things to Audit in Website
Here are nine important steps to take in website auditing process:
1. Check the Main Web Design
Your web design must be fresh, easy on the eyes, and readable. Achieve it by using clearer fonts, removing intrusive ads or pop-ups, and designing better CTA buttons. You must also balance the contrast and use white space to create an eye-pleasing visual. Refresh your webpage design after four or five years to keep up with new design trends.
2. Check the Navigation Design
A website navigation design must show a clear direction to important pages. The buttons must be precise, simple, and uncluttered. Visitors must be able to find contact and social share buttons, such as Contact Me, email, and social media icons. If your website navigation design doesn’t fulfill all these conditions, you should make some efforts to update it.
3. Check Broken Links and Lost Pages
Broken links and lost pages often occur on old websites. If visitors find too many broken links, they will think that your website is unreliable. You can find broken links by using one or more crawling tools. They will track broken links so you can replace or remove them easily.
4. Check the Mobile-friendly Elements
Around half the world’s internet users now use mobile phones to browse websites. All good websites nowadays must be mobile-friendly, both in design and loading speed. Mobile device users will quickly leave your website if they find it uncomfortable to read. You can check several main pages of your website using mobile-friendly test tools.
5. Check Page Loading Speed
Website visitors are more impatient than before. A survey by Google reported that 53 percent of visitors will leave if the websites they visit take more than three seconds to load. You can start by checking your website’s speed rank. You can review the result with a web developer to check the possible causes of slow loading speed.
6. Review Your Content
Content is the “meat” of a digital marketing strategy. Consider things like readability, visual balance, and readers’ comprehension, especially if you address complicated topics. Several ways of improving content include using heading and subheading, writing in concise language, and removing spelling and grammatical error.
You can use tools like Grammarly, Hemingway, or Readable to check the quality of the content. Don’t forget to involve good research and trusted sources in writing each of the content.
7. Check the Meta Descriptions
Meta descriptions are small text that appears under the name of your page and its link on SERP. The traditional SEO trick tells you to insert related keywords to the description. However, you must also use interesting language to sell your website. The description acts as a snippet, attracting people to click on your website among other results on a search engine result page.
8. Check the Keywords You Use
Old SEO strategies used to put emphasis on the most-searched keywords. Now, website owners must “connect” the relevant keywords with the readers’ intentions. Some people look for certain keywords to shop, while others use similar keywords to read informative posts. Match your chosen keywords with the right “targets”.
9. Review the robots.txt File, Sitemap, and HTTPs
You can review the most practical aspects with your web developer of IT expert. The robots.txt file and sitemap determine things that can and cannot be detected by the search engines. Meanwhile, the “HTTPs” is a sign that means your website is secure, especially if your company receives payments.
Auditing your website is important for a successful digital marketing strategy. Conduct a regular audit every month to make sure that your website runs smoothly, with a good reputation and UX level.