The 21st century sees the rise of the digital revolution. Companies are investing in digital marketing, using various platforms to market their products. You can find a wide range of marketing platforms in the digital era, each with its own characteristics.
Business owners of all sizes must choose the right tools for their marketing strategies. They range from the official website to social media and paid platforms. Make sure to choose the best channels that support your strategies.
Digital Marketing and Lead Generation
Lead generation describes the converts of customer inquiries, traffics, or searches into actual purchases. Companies and business owners strive to increase their lead generations, which translates to revenues and exposures. Marketing is a way to generate leads, which increases the possibilities of revenues.
Digital marketing channels help increasing exposures, inquiries, and discussions among target customers. The channels also keep recurring customers loyal with well-prepared contents. Many of the current marketing channel trends came from the improvements in traditional means.
Other marketing channel trends root in modern technologies. Social media, which was unheard before the mid-2000s, is now one of the most important marketing channels in the digital era.
Best Digital Marketing Channel Options
Here are eight examples of digital marketing channels you must consider:
1. Professional Website
Every good business must have a professional website. A cheap-looking design will turn off potential customers because it gives a “we’re not trustworthy” vibe. An ideal website design must reflect your business’ nature. For example, an interior design office must showcase its projects on the main page. A health-related service provider must have a professional-looking webpage with informative sections and easy navigation.
Search Engine Optimization (SEO) is a technique every company must be adept in. SEO is a series of strategies to increase exposures in popular search engines. An SEO-friendly website will appear on the first pages when people type related keywords. The strategies include optimizing images and meta descriptions, creating engaging content, inserting the right keywords, and many more.
A keyword analysis is one of the key points in SEO. You can use research tools like Google Analytics to find the most relevant keywords. Remember, certain keywords may be relevant today, but not next week.
3. Email Marketing
Email marketing is one of the earliest business tools in the digital era. Despite its “old age,” email marketing is still effective for generating leads. People with social media, blog, or online store accounts must have email addresses. Therefore, you have a lot of potential customers for this marketing method.
Pay per Click (PPC) is a common paid method for digital marketing. Companies use services that display their ads on websites, videos, and blogs. Business owners pay based on the numbers of lead-generating clicks. This method is not the main digital marketing channel, but it is still effective.
5. Content Marketing
In content marketing, companies and business owners create useful or interesting information to get customers. Contents are shared through websites, blogs, video channels, social media, and e-books. Content marketing is different from hard-selling because the goals are engagement and attention.
Business contents may appear as persuasive videos, interesting social media posts, or informative blog posts and e-books. The contents depend on the companies’ goals, target customers, and communication style.
6. Social Media Exposure
Social media exposure is inseparable from digital marketing. A good company knows how to use different social media based on their characteristics. They also help companies to engage with their new and frequent customers. The more intimate the business is, the higher the possibilities for people to order.
Different social media have unique impacts based on their models. Facebook and YouTube are great for long content. Twitter is useful to deliver quick updates or engage in more casual ways. LinkedIn is the most professional-looking social media, which is great to deliver ideas and partnership opportunities.
7. Viral Marketing
Since the word “viral” became known to describe a massive spread of specific information, business owners have started to capitalize it. Viral marketing focuses on contents that generate emotional responses and huge interests, which generate online shares. The more shares the contents get, the higher the leads.
Companies are also known to piggyback on certain viral happenings to market their products. However, this strategy requires care and sensitivity, to avoid offending people (especially if the viral happenings deal with sensitive topics).
8. Affiliate Marketing
Affiliate marketing may not be suitable for all, but it is still popular in the world of digital marketing. Affiliate marketers sign up to become sellers of certain products and get commissions. They market the products based on personal preferences, such as through personal social media accounts. Referring your friends to use Zomato Gold or Uber is an example of affiliate marketing.
You don’t need to apply all strategies at once. Start by choosing the right methods to prioritize. When your business finally grows, think about developing your strategies by applying more methods.
Digital marketing requires the right tools to be successful. These essential marketing channels are what all business owners must follow to create successful strategies.